Rob Ferley
Chair
Rob’s passion for the game led him to excel at junior levels and represent England through his junior years and at U19 level. He gained a scholarship to Sutton Valence for 6th form and later graduated from Durham University. He continued to play at a professional level for 12 years. As a professional cricketer, Rob played for Kent County Cricket Club and Nottinghamshire County Cricket Club, showcasing his skills as a slow left-arm orthodox spinner and combative batter. After retiring from professional play, Rob pursued a career in coaching, keen to explore all environments associated with development and high performance. Rob is a Level 4 coach, the highest level of coaching qualification, which underscores his expertise and dedication to the sport. Rob Ferley and Dr. James Wallis crossed paths through their shared passion for cricket and commitment to youth development. Rob, with his extensive experience as a professional cricketer and coach, found a kindred spirit in Dr. Wallis, whose expertise in junior youth coaching and values-based, holistic approach resonated deeply with him. Dr. Wallis, known for his pioneering work in creating environments where young athletes can thrive, introduced Rob to innovative coaching methodologies. His holistic approach integrates physical, mental, and emotional development, ensuring that young cricketers are well-rounded and resilient. Together, they recognized the importance of fostering a positive and nurturing environment to help young cricketers reach their full potential. Their collaboration led to the development of the SPARK System—an evidence-based visual reference tool designed to enhance cricketers’ development. The SPARK System provides clear, actionable feedback, making it easier for players to understand and improve their skills. Alongside this, they created the SPARK Curriculum, which equips coaches with the knowledge and techniques to better train their athletes. This curriculum focuses on holistic development, integrating physical, mental, and emotional aspects of coaching to create well-rounded and resilient cricketers.
